Affiliate Marketing Trends to Keep in Mind

07. July 2015 Marketing, Tips 0
Affiliate Marketing Trends to Keep in Mind

The affiliate marketing industry is one of the only industries in the world that is currently thriving. Analysts expect that the worth of the affiliate marketing industry will increase to $4.5 billion by 2016. Most of this growth will come from the mobile industry and from expansion to emerging markets. If you can get a head-start in these areas, then you will be in a good position to increase your earnings over the next couple of years.

Going Mobile

According to online advertising company Chitika, mobile web traffic accounted for 10.55% of all web traffic during the first half of 2012.  Mobile usage is still growing, and we can only expect that figure to increase over the next few years as more and more people choose to use their smartphone instead of their PCs as their primary Internet device.

Many web users now do product research on their smartphones, and rely on location aware search for shopping and dining suggestions. This is something that both web designers and affiliate network owners have not yet adapted to.

Over the next few years, we can expect to see affiliate network owners offer more options for commissions, including multi-channel tracking that will recognize when a user begins a transaction on a mobile device, and completes it face-to-face, or on a desktop PC.

For mobile marketing to take off, marketers will need to focus on responsive design, coding location-aware apps, and offering improved communication methods. Why should your users have to fill out a complex form to get a quote on car insurance on a mobile device when they could simply click a button to call the company directly?

Emerging Markets

One massive revenue opportunity which affiliate marketers from most industries could take advantage of is the growth of international markets. Emerging market cities such as Mexico City, Sao Paulo, Moscow and Lima all offer big opportunities for affiliate marketers. The affiliate marketing industry is also growing rapidly in Australia, as the country’s bandwidth network improves.

If you want to expand your e-commerce network, focus on these emerging markets. Online spending is increasing in those areas, and competition, currently, is not as high as it is in the established markets.

Personalization

Consumers are becoming increasingly ad-blind. You probably hear this every year, but it’s true. Advertising is everywhere, and people are incredibly good at filtering it out. Between ad-block extensions, spam filtering, and the ability to simply ignore ads on web pages, traditional advertising is becoming less and less effective.

If you want to attract the attention of tech savvy web users, you will need to address them directly. Over the last couple of years some sophisticated targeting tools have become available, and that trend will continue for 2013.

Affiliates should focus on trying to identify their target audience as narrowly as possible, and use the tools at their disposal to ensure that their advertisements are shown only to the correct demographics of visitors. The same goes for mailing lists – today, it’s easy to set up multiple, preference based lists, so there’s no need to irritate customers with emails advertising things they have already bought, or that you know they will not be interested in.

Written by the marketing team at Clicksure


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