Individuals, organisations and businesses need to think carefully when picking a domain name. Why? It is the name that will become your online identity/internet address, which can help attract more traffic to your site as well as increasing your visibility and generating income.
This article, together with additional advice from popular webmaster resource WebHostingBlueBook.com, explains all you need to know to get you started.
To begin, you need to compile a list of domain name ideas which are relevant to you and your website. Try playing around with keywords.
When you have finished, rule out any which you consider to be unsuitable then organise the ones you have left in order of first choice, second choice and so on.
Tips: Getting it right
While deciding on your domain name, you need to bear in mind that it needs to be simple, short, memorable and unique. This will help anyone browsing the web to find you more easily, making your site more accessible.
Another necessity is to make sure people can associate your domain name with what you, your organisation or business is about. You should also take into account which domain names would help you with your marketing strategies.
It is also important to be aware of what you should steer clear of. Don’t use difficult spellings. This won’t help anyone – let alone users trying to access your website. Don’t use long-winded names either, if it can be avoided.
Also – avoid hyphens and numbers at all costs.
I’ve chosen the name, what next?
Now you need to pick an appropriate domain suffix. This is the ‘.com’ part of your website address.
There are many different ones to choose from – it just depends what you want and how many, whether the ones you need are available and how much you want to spend. However, domain names are relatively inexpensive to buy.
There are two different categories for domain name endings – ‘top level’ and ‘country codes’. The latter would be a suffix such as ‘.co.uk’. This is the most popular country code domain for the UK, compared to other countries, which will also have their own.
The following are some of the top-level domains, which you can choose from:
- .com This is the most sought after choice worldwide
- .org Used by not-for-profit organisations
- .biz For businesses
- .net Web industry businesses use this
Now you’ve chosen your perfect domain name and suffix, check its availability and snap it up
Don’t delay if you know what you want and it’s there for the taking. The reason being someone may just get in there before you – and when it’s gone, it’s gone.
This is because no two domain names are the same. They are unique, individual and sell fast.
To get your domain name, all you need to do is find out if it is available and then register it through a company that specialises in this department. If it isn’t available, you could see if the current owner will sell it to you.