You can think of your website’s landing page like a brick and mortar shop’s window display. As you are walking down Main Street, you’ll probably want to head into the shop with the most interesting display – perhaps simply for the sake of satiating your curiosity. The same exact concept applies to website design. If you have an interesting and engaging landing page, you can bet that more people will click on the link to enter the site and learn more. Making an impression onto the people visiting your website is important for success. Moreover, next to directory software and other SEO tools, having a strong landing page is essential to boost your page’s rankings in the search engines. Here are some essential landing page design elements to improve user engagement.
First and foremost, you’ll need a strong logo. The logo should not only be clickable, but it should also entice visitors to enter the site. A logo is vital for your company because that is what brands your business. When you have a well developed branding idea, you will notice the positive outcome it has on your business. You can do this by animating your logo using unique scripts – scripts that don’t drag down your site’s load time or block it from being optimized. You can also enhance your logo by presenting it in a clean, design-minded way. Your logo should spark curiosity – not the desire to visit another website.
Another important element is a strong tagline. If you look at every great advertisement, billboard or marketing campaign – there is a strong byline or statement text that briefly sums up what the business is all about. If you offer a service that no one else offers – your tagline should exemplify your company’s uniqueness. If there is a one-of-a-kind promise your business can offer, your landing page should highlight this promise or commitment. Based on your homepage’s tagline, web visitors will decide whether to trust your website or not.
Next, you need to include imagery. One of the best ways to include imagery is to pull a product shot or an image from one of your catalogues and use it as a backsplash for the entire page. With most websites, you can add an image to your homepage that can scale according to different browsers and screen resolutions. Make sure, though, that you include a high quality photograph. One way to disengage visitors is to feature pixelated and low quality photographs. If you really want to amp up the imagery on your homepage, you could include a slideshow of different photographs. Including imagery on your website brings life to your website. Most people can’t engage with websites that don’t’ include a decent amount of images. Images tend to create a sense of connection between the business and the viewers.
Lastly, you want to make sure that you increase the clickable area of your homepage. This is critical, because most web users don’t necessarily know where to go once they land on a homepage. This is the reason why you have to make the click area as intuitive and as easy to find as possible. You could make the entire page clickable, but this can often cause people to accidentally click, which may make it frustrating for the visitor – it can also increase the likelihood that the person will leave the site. In the end, the easier it is to enter your site, the more engagement you will get – plus, your bounce rate will be much lower.